Wednesday, September 3, 2014
Friday, December 6, 2013
Business (YOU'RE WELCOME, GABE!)
First the business card :D
Next, the logo itself :D
Letterhead.
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Thursday, December 5, 2013
The Effects of Packaging
The article really does show how much packaging (amongst other things) affects the consumer's desire to buy a product. There is a saying that "A person is smart, but people are dumb" or something to the affect. This Swaddle Scandal would probably be a good example of this saying as the masses bought into a single individual's scheme to sell false organic goods.
Part of this would probably have to do with the belief that if something is "organic" it is automatically superior to any foods that were produced and protected through the use of pesticides or whatever other chemicals and mass production methods are used. This individual saw this and, like many (myself included), figured that no one really knows the difference between organic and normally produced food products and the fact that this went unnoticed for so long proves it to be true - more or less. It was a brilliant plan that came about from a mix of good packaging and human gullibility.
I myself am often drawn to a product simply because it has a good design on the package. Things like orange juice, lemonade, or certain cereals are more attractive to me because the designer made the product look more desirable in whatever way they did. If I look at a product with a very bland, generic, design, I feel that the food, even though I KNOW a lot of it is produced/packaged in the same facilities, may not be as good. If there is a very small difference in price (say twenty cents) I am more liable to go for the better designed one, even if it were more expensive. Though there are limits of course.
In matters of movies and video games, people are more drawn to flashier and better designed covers or posters, etc, than those that look very bland. For example, the Dynasty Warriors series has very bland uninteresting covers and because of that, it plays a part in the series looking uninteresting to many people (amongst other things, though many gamers know not to judge a game by its cover anyway). Books also deal with the same thing, as the cover plays a significant factor in what an individual believes a series may be about or what they think the quality of the book is (lazier looking covers tend to be very unattractive and those that seem to try too hard to look interesting are also unattractive).
Part of this would probably have to do with the belief that if something is "organic" it is automatically superior to any foods that were produced and protected through the use of pesticides or whatever other chemicals and mass production methods are used. This individual saw this and, like many (myself included), figured that no one really knows the difference between organic and normally produced food products and the fact that this went unnoticed for so long proves it to be true - more or less. It was a brilliant plan that came about from a mix of good packaging and human gullibility.
I myself am often drawn to a product simply because it has a good design on the package. Things like orange juice, lemonade, or certain cereals are more attractive to me because the designer made the product look more desirable in whatever way they did. If I look at a product with a very bland, generic, design, I feel that the food, even though I KNOW a lot of it is produced/packaged in the same facilities, may not be as good. If there is a very small difference in price (say twenty cents) I am more liable to go for the better designed one, even if it were more expensive. Though there are limits of course.
In matters of movies and video games, people are more drawn to flashier and better designed covers or posters, etc, than those that look very bland. For example, the Dynasty Warriors series has very bland uninteresting covers and because of that, it plays a part in the series looking uninteresting to many people (amongst other things, though many gamers know not to judge a game by its cover anyway). Books also deal with the same thing, as the cover plays a significant factor in what an individual believes a series may be about or what they think the quality of the book is (lazier looking covers tend to be very unattractive and those that seem to try too hard to look interesting are also unattractive).
Friday, November 22, 2013
Legendary Games
Legendary Games
What does it do?
Design video games.
Audience/ Customers? Are they middle class teenagers? Upperclass elderly?
Older teens and adults.
You are the CEO? You are in charge of this company.
YES I AM!
What kind of company image do you wish to create? How do you want it to be viewed by the public?
Something that looks good, something that makes people understand that the main genre for the company is RPGs.
What do you sell? How do you hope to make money?
Video games. I hope to make money by selling them.
Are you an investment firm? a soda company? A publishing company? A Consrtuction Company? What are the different needs of these companies how do they need to best be addressed?
Game company.
What will you ask your designer to create for you? Why?
Something that gets the point across without meaningless flair.
Do you need a mascot? A color scheme? How do you develop customer recognition?
No mascot. Looking at warm colors, mostly yellow or gold for colors.
Write a mission statement or business plan
Who is your competition? How do you get customers to focus on your business.
Other game design companies.
What does it do?
Design video games.
Audience/ Customers? Are they middle class teenagers? Upperclass elderly?
Older teens and adults.
You are the CEO? You are in charge of this company.
YES I AM!
What kind of company image do you wish to create? How do you want it to be viewed by the public?
Something that looks good, something that makes people understand that the main genre for the company is RPGs.
What do you sell? How do you hope to make money?
Video games. I hope to make money by selling them.
Are you an investment firm? a soda company? A publishing company? A Consrtuction Company? What are the different needs of these companies how do they need to best be addressed?
Game company.
What will you ask your designer to create for you? Why?
Something that gets the point across without meaningless flair.
Do you need a mascot? A color scheme? How do you develop customer recognition?
No mascot. Looking at warm colors, mostly yellow or gold for colors.
Write a mission statement or business plan
Who is your competition? How do you get customers to focus on your business.
Other game design companies.
Thursday, November 7, 2013
Response
This is another example of small, foreign, businesses trying to capitalize on the fame of a larger company. Regardless of what the owner says, the logo is clearly influenced off of that of Starbucks. It is a very easy matter to change the name and logo, the character in the middle does not even have to change, just a small amount can be done and it will no longer look like the Starbucks logo.
I’ve seen things like this plenty of times and it eventually becomes annoying because, even if you’re a small business in a poor country, if you want to start a business, you should be aware of laws such as these and want to make a name off of the product you make and not have to leech off of another country.
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