Over the summer, I actually had the great chance to go to London. When I was there, I saw so many great sights and met many great people. However, just as the article points out, many of the road signs are indeed poorly designed. I wouldn’t go as far as the writer does and say that they are completely unpleasing, distracting, or what have you, but the differences between some such as “Tower Bridge” and “Tower bridge” were apparent to me. There was at least one case of the Underground signs having a lowercase where the rest were uppercase too.
Unlike the writer, I don’t try to pull some significant meaning out of a design because such is not always the case. Looking at things from a normal person’s perspective, one who doesn’t care for the complicated reasoning (or sometimes lack thereof, some things just look nice after all) why the company logo decides to place the fish facing left instead of right. The signs in London are designed to tell people where to go, what not to do, what to do, etc, not create an epiphany within a driver.
When it comes to companies and their logos, sometimes things have to change. While there are always some people who believe “the old logo was better” the simple fact is that not all designs manage to age well. UPS, for example, has had a couple design changes and when considering the look of the second-to-most-recent one’s design, it would eventually have to change. I personally like the more simplistic yet stylish design and if it is truly necessary to draw a meaning from it, it shows that the service is still accessible (or simple).
The situation with the Citroën and McDonald’s, I don’t know of nor can I really comment on it as well as the other two since I have up until now never heard of the former nor set foot inside a McDonald’s in years.
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